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Socksmith | Footwear Catalog Shoot in San Francisco

Selections from a footwear catalog and lookbook shoot in San Francisco for SockSmith.

Some of the locations included Dolores Park, Mission St, and Valencia St in San Francisco. For lighting I used stuck with a single light kit and 6ft reflector panels. Since we were moving around to many locations and had a long list of socks to shoot, we kept the gear selection fairly light.

Crew:

Video: Steve Cassingham | Metastyle Films
Creative Direction: Judi Oyama | Maximum Impact Design
Talent: Audrey Thomas, Katie Short, Rex Honda, Hunter Gil
Assistant: Nils Carlson


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Jay Watson
San Francisco Bay Area based lifestyle and people photographer Jay Watson shoots editorial, apparel, automotive, corporate, and sports subjects for commercial clients. Published in over 70 magazines.

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